*Participated in 3+ of the following sports in the past 12 months: backpacking, biking (road or mountain), canoeing/kayaking, fresh water fishing, hiking, jet skiing, rock climbing, scuba diving, skiing (cross-country or downhill), snorkeling/skin diving, snowboarding, surfing/windsurfing, water skiing or whitewater rafting

Source: GfK MRI Spring 2011