Competitive Comparison


Outside magazine
surpasses
 all other men's magazines for
reaching
 affluent educated, professional men.

Median HHI
Professional/
Managerial
College Graduate+
Outside
$88,831
40.6%
51.3%
Men's Health
$79,736
30.4%
35.4%
Men's Journal
$75,207
31.6%
36.9%
GQ
$73,064
29.0%
35.1%
Esquire
$64,465
29.5%
37.7%
Source: MRI Doublebase 2009
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