Demographic Profile
Outside continues to deliver the most sought-after demographics in all of publishing:
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active, affluent, educated professionals
.
| 2012 Rate Base | 675,000 |
| Male/Female | 68/32 |
| Median Age | 39 |
| Median HHI | $74,051 |
| Prof/Managerial | 34% |
| Any College | 69% |
Source MRI Doublebase 2011 |
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