Demographic Profile
Outside continues to deliver the most sought-after demographics in all of publishing:
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active, affluent, educated professionals
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| 2013 Rate Base | 675,000 |
| Male/Female | 68/32 |
| Average Age | 42 |
| Average HHI | $86,315 |
| Prof/Managerial | 33% |
| College Educated | 67% |
Source GfK MRI Doublebase 2012 |
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